Finals and Rationale

Rationale

The 2 final posters meet the brief and specifications outlined effectively. The idea portrayed in both pieces is the form of identity, and the way of persuading the audience that the flag is ours to keep and that we should not change it - this being the emotional ihi component, the essential power or force behind the images. By juxtaposing the magnifying glass with the DNA double helix, to find the flag is ‘in our DNA,' the audience is able to understand the image clearly, also accompanied with the well contrasted typography in the left corner. By adding manipulation to the existing idea of a human silhouette, Subversion can be seen in the ‘don’t break our identity’ poster. The combination of broken glass, the current flag and the silhouette simply outlines the fact that by changing the flag, we are ‘breaking’ away our own identity that we have had for years. The well aligned - easy readable typography also makes it clear to what the image is saying. Overall the 2 final images relate to the project brief with the use of simplistic, but serious visual style employed, along with effective step by step research, design methods, trial and error. 

    

Mounting

After printing out the final posters on a2 80 gsm matt, it had come to my attention that the images were to be mounted on a board - not using spray glue. Instead of doing this I had researched an alternative way to have a cleaner final finish. I had got the images printed on orafol rapid air high adhesive gloss vinyl to then lay on the board. Using this vinyl had a very nice finish because there are micro grooves on the adhesive side which prevents any bubbles when laying (using the hinging method)

- Time lapse to show below.

I chose to use Bebas Neue Bold because of its very familiar clean lines, simplistic but elegant shapes with a sense of straight forwardness which then relates to the idea of - against changing the flag. This typeface can generally be found on posters such as proper web and print. The Typography also contrasts well with the final design and colours.

Further development, dropping one poster

From class consultation, it came to my attention that my 2 posters were too similar. After quick juxtiposing images in my work book, I had come up with some rough double helix ideas.

By juxtiposing the magnifying glass with the DNZ double helix, youre able to see the idea of the 'flag' being in our 'dna.' This idea clearly portrays the idea with alot less similarities than the hand identity.

Critique's on initial posters

This week we were to bring our 2 poster ideas for class critique. 

First Idea: Don't Erase Our Identity.

- Typography is yet to be done. Use of grid - indesign

- Image clearly portrays the idea - but not enough

- Needs more 'excitment'

- Grammer errors

- Maybe less photoshop, more hands on work

- Rhetoric devices - Justiposing the broken glass, hand print and flag together - Subversion - addition to the handprint to portray an idea. The motion lines represent a cry for help almost - Pathos - and emotional feeling. 

Second Idea: It Is In Our DNA.

-Typography again

- Image still portrays the flag referendum but maybe not in relation to the text, a suggestion from Caroline, 'DNA' - What's the first thing you think of? - The Double Helix. Which may be a stronger design idea. 

- A class mate also suggested 'its in our DNA' - reminder of the Mitre Ten Mega Add.

- Very simplistic again - this is the idea I am going for though.

The main problem with these two posters is that they really are exactly the same - but have different icons. typography, vocal point, background and heirachy are the same. I understand we have to portray the same idea in two different posters, but these are far to similar with the same rhetoric devices. One must be changed

Identity Development ideas - photoshop. Juxtiposing the flag with Identity

Typography - a quick overview

Short lecture on typefaces. How does the typography put emphasis on the poster design? An addition to the visual to communicate the idea or topic clearly. Some visuals as seen earlier in my research, arent in need of typography because the picture speaks for itself. This is the aim for my poster, I would like it to portray an idea that is seen thru visual rather than text. But will also include the typography to outline the idea to the untrained eye. 

To think about...

- What visuals are in my poster?

- The type/font needs to contrast effectively with my poster.

- Easy to read.

- Use of colour/contrast with the surroundings of the type.

- Bold, Italics, Lightweight etc, which will best represent my poster?

- Don't choose a specific type face because 'it looks cool'

1001fonts.com has a huge range of fonts for download