Finals and Rationale

Rationale

The 2 final posters meet the brief and specifications outlined effectively. The idea portrayed in both pieces is the form of identity, and the way of persuading the audience that the flag is ours to keep and that we should not change it - this being the emotional ihi component, the essential power or force behind the images. By juxtaposing the magnifying glass with the DNA double helix, to find the flag is ‘in our DNA,' the audience is able to understand the image clearly, also accompanied with the well contrasted typography in the left corner. By adding manipulation to the existing idea of a human silhouette, Subversion can be seen in the ‘don’t break our identity’ poster. The combination of broken glass, the current flag and the silhouette simply outlines the fact that by changing the flag, we are ‘breaking’ away our own identity that we have had for years. The well aligned - easy readable typography also makes it clear to what the image is saying. Overall the 2 final images relate to the project brief with the use of simplistic, but serious visual style employed, along with effective step by step research, design methods, trial and error. 

    

Mounting

After printing out the final posters on a2 80 gsm matt, it had come to my attention that the images were to be mounted on a board - not using spray glue. Instead of doing this I had researched an alternative way to have a cleaner final finish. I had got the images printed on orafol rapid air high adhesive gloss vinyl to then lay on the board. Using this vinyl had a very nice finish because there are micro grooves on the adhesive side which prevents any bubbles when laying (using the hinging method)

- Time lapse to show below.

I chose to use Bebas Neue Bold because of its very familiar clean lines, simplistic but elegant shapes with a sense of straight forwardness which then relates to the idea of - against changing the flag. This typeface can generally be found on posters such as proper web and print. The Typography also contrasts well with the final design and colours.

Further development, dropping one poster

From class consultation, it came to my attention that my 2 posters were too similar. After quick juxtiposing images in my work book, I had come up with some rough double helix ideas.

By juxtiposing the magnifying glass with the DNZ double helix, youre able to see the idea of the 'flag' being in our 'dna.' This idea clearly portrays the idea with alot less similarities than the hand identity.

Critique's on initial posters

This week we were to bring our 2 poster ideas for class critique. 

First Idea: Don't Erase Our Identity.

- Typography is yet to be done. Use of grid - indesign

- Image clearly portrays the idea - but not enough

- Needs more 'excitment'

- Grammer errors

- Maybe less photoshop, more hands on work

- Rhetoric devices - Justiposing the broken glass, hand print and flag together - Subversion - addition to the handprint to portray an idea. The motion lines represent a cry for help almost - Pathos - and emotional feeling. 

Second Idea: It Is In Our DNA.

-Typography again

- Image still portrays the flag referendum but maybe not in relation to the text, a suggestion from Caroline, 'DNA' - What's the first thing you think of? - The Double Helix. Which may be a stronger design idea. 

- A class mate also suggested 'its in our DNA' - reminder of the Mitre Ten Mega Add.

- Very simplistic again - this is the idea I am going for though.

The main problem with these two posters is that they really are exactly the same - but have different icons. typography, vocal point, background and heirachy are the same. I understand we have to portray the same idea in two different posters, but these are far to similar with the same rhetoric devices. One must be changed

Identity Development ideas - photoshop. Juxtiposing the flag with Identity

Typography - a quick overview

Short lecture on typefaces. How does the typography put emphasis on the poster design? An addition to the visual to communicate the idea or topic clearly. Some visuals as seen earlier in my research, arent in need of typography because the picture speaks for itself. This is the aim for my poster, I would like it to portray an idea that is seen thru visual rather than text. But will also include the typography to outline the idea to the untrained eye. 

To think about...

- What visuals are in my poster?

- The type/font needs to contrast effectively with my poster.

- Easy to read.

- Use of colour/contrast with the surroundings of the type.

- Bold, Italics, Lightweight etc, which will best represent my poster?

- Don't choose a specific type face because 'it looks cool'

1001fonts.com has a huge range of fonts for download

Development concepts, Idea - Identity - Quick designs

After a one on one with Caroline, it had come to a conclusion that the strongest idea I had come up with in the first concepts was Identity. After a few sketches in my work book and some quick planning ideas I had come up with these 3 further ideas, 

- The upset kiwi, tearing away his beak which portrays the flag. message being 'it is part of us.' or 'Tearing us apart' - more of a satire idea or parody.

- The identity hand. After doing some rough fingerprints of my own, it came to my attention that a full hand may be stronger. or even the hand slipping down which can have an upset emotion that this flag is in our DNA

- The personified kiwiana team. A bit off the topic of identity but clearly portrays an idea of the flag being 'dropped from the team' - a more humorous view of the flag suggesting change

The upset kiwi

Erasing of identity

Personifying kiwiana. 'Dropped from the team'

Identity Silhouette

Same idea, Different Context - Breakin Bad

The Breakin Bad series bout the attention to millions of viewers world wide. The TV series was created by Vince Gilligan who had created 5 series, all with their own poster, but contrasts the same idea of 'breaking bad.

Season one: Focal point being the man in underwear holding a gun, to the untrained eye, first instinct would be, what the hell is that? Almost a sense of parody/humour going on by looking at the man in his underwear, a sense of satire can also be portrayed through this visual as he is holding a gun whilst half naked? the Typography is well balance with the poster and is quite clever through the use of juxtiposing the periodic table with text which tells it own story, that the show has something to do with chemicals. The red smoke is also a eye catcher which leaves us wondering what is going on back there?

Season Two: A more formal still slightely humorous idea by the fact of clothing they are wearing, still, holding a gun. After watching season one the viewer will begin to understand as to what is going on in this picture, but to the untrained eye again, I would feel a sense of uncertainty or untrusting seeing two men in the middle of nowhere dressed like that, holing a pistol.  

Season Three: First emotion that comes to mind, pathos - scared. The use of chosen colours gives a sense on metonymy, through the contrasting colours black and white & yellow. The yellow gives emphasis on the character and draws them from the 'dark background.' I believe this poster portrays the guts of the series and that it is beginning to get very dangerous. - still holding a gun  

Season Four: Close up shot. First emotional trait to this image is danger, and the use of juxtiposing the 'warning' sign with the 2 close up shots of the characters looking dangerous or ruthless, thus clearly persuading the audience that the season is going to be dealing with these 2 ruthless characters. in contrast with season one, the main character has come from an old man in his underwear, to a ruthless looking criminal that quite clearly, doesnt care any more. The use of yellow colour added, I believe is to contrast with the chemical suits that are worn when dealing with dangerous goods, and to contrast nicely with the warning sign. 

Season five: 'All hail the king.' If you were not to watch the series, the posters clearly tell a well organised story if you were to unpack the images and tell it to yourself. A man in season one in his underwear holding a gun, to all hail the king in a chemical jumpsuit. the red smoke in season one could foreshadow to this final image of the main character with the amount of money. - a man doing something clealry illegal to find alot of funds. many types of design elements are used in all these posters, which portray the same idea, but are in different context - which tells the story of breaking bad