After a one on one with Caroline, it had come to a conclusion that the strongest idea I had come up with in the first concepts was Identity. After a few sketches in my work book and some quick planning ideas I had come up with these 3 further ideas,
- The upset kiwi, tearing away his beak which portrays the flag. message being 'it is part of us.' or 'Tearing us apart' - more of a satire idea or parody.
- The identity hand. After doing some rough fingerprints of my own, it came to my attention that a full hand may be stronger. or even the hand slipping down which can have an upset emotion that this flag is in our DNA
- The personified kiwiana team. A bit off the topic of identity but clearly portrays an idea of the flag being 'dropped from the team' - a more humorous view of the flag suggesting change
The upset kiwi
Erasing of identity
Personifying kiwiana. 'Dropped from the team'
Identity Silhouette
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