Investigating existing VCD posters

 What does the story tell and how? Through use of persuasion of a famous comic hero ironically giving blood. Can be considered as use of Ethos - the use of using a famous figure, 'follower.' contrasting colours, red and the indication of blood. the grey background puts emphasis on the focal point.

A use of Pathos can also be considered. Emotional feeling. a sense of trust, nervous, scared, hope or satisfaction - relating to the punchline 'you can be a superhero! (giving blood - you can save a life)

How does the message get across? the pairing of the blood vessel and spidermans arm. Through the use of a celebrity giving blood, in the way of what his power is. - if you give blood, you can save a life.

Ahh the notorious cigarette. A visual persuasion poster that suggests each cigarette or each puff eats away at your lungs through the use of cigarette pairing with the pixalated lungs - also has a sense of satire or humour comparing it to the game 'Tetris.' We see a potent clearly outlined picture of a cigarette shooting an animation at the lungs which eats away at it slowly.

The message states that smoking is bad and that every puff counts. The pathos emotions I feel is almost dark, sickening, disgusted but also a sense of humour and parody through the way it is portrayed through a simple game

Contrast of the bullet turned 180 degrees tells a complete different story. That the war is over and the bullet is retrieving in to the barrel. Pathos technique used I feel is a sense of relief, safety, result. How is the message portrayed? through the simplistic turn of the bullet. Victory, 'we have won' 'it is over' 'pack it in' where as if the bullet was the other way, the story would be war, and the gun would be shooting instead of retrieving.